In a day and age of constant bombardment of content, ads and sales pitches through affordable marketing channels like social media, email, websites and templates, audiences have never been more confused about the brands that are screaming for their attention. All of these new channels and tools have resulted in a huge influx of design and brands that lack differentiation and personality creating even more confusion among audiences and make brand loyalty a thing of the past. Wouldn’t it be great to have a simple, proven formula to build your brand and a loyal audience that can easily recognize and distinguish your brand from all the other clutter? This presentation will give the audience actionable steps to take and apply to their own business and WordPress website to help carve out their own unique, focused and intentional brand.