Do you want to know what kind of traffic visits your website?
Do you want to know how many people are converting on your site?
Do you want to know how much of your traffic is originated from Spammy links?
Do you want to know the slowest loading pages on your site?
Do you want to know which channel (organic, paid ads or social media) brings you the most profitable traffic?
With Google Analytics, you can quickly discover the answers in just a few minutes. GA reports can be overwhelming, but you can discover some real nuggets of valuable information. With this insight, you can set about on improving areas of your website without any guesswork.
This talk will teach you how to:
1. Setup GA on your WordPress site (including enhanced ecommerce and event tracking).
2. Setup appropriate filters to reduce the noise and uncover useful signals.
3. Navigate the GA reporting interface to quickly reach the useful reports.
4. Use Segmentation techniques to isolate the characteristics of certain observed behaviour.